• Elegant vs Casual: how did James Bond image change during years?

    Making a comparison of all actors, who have played James Bond in 007 franchise´s movies, their style, costumes, manner of speaking, it is easy to notice that an image of most popular secret agent has changed significantly. The review of political and economical changes helps to explain a transformation of charming secret agent \ superhero into a realistic,  cold and down-to-earth soldier.

    Historic events, like, Cold war, social protests, Middle East war conflicts and etc., had provoked changes in people´s behavior, and consequently, influenced on their desires and perception of reality. As the result, James Bond character’s construction had to be reinvented in order to reach expectations of its target audience, implementing more adequate costumes to induce consumer desires.

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