Product made: Handmade textile Teddy bears.
Project goal: Reuse of fabric scraps and reduce textile waste.
Marketplace: Design and craft fairs + online shop
My work has included: Product Design + Selection and Purchase of Materials + Pattern Making + Sewing.
Svetlana’s Bears (Ursinhos da Svetlana in Portuguese) project started in Brazil in the end of 2017. It was launched with a goal to reduce textile waste in a way that can bring people joy.
Working as a self-employed designer and maker, I have realized how much textile waste is constantly generated. After conducting a product research, I decided to reuse fabric scraps to recreate classic Teddy bears, mixing styles and colors.
All bears are handmade, articulated and are available in 3 different sizes. The use of fabric scraps allows to make each bear unique.
The fist sale was made one day after launching a product. Due to bears’ success, during summer season in Brazil, I have participated in more the 10 design and craft fairs, like Espaço Coisa e Tal in Curitiba and Bazar Coletivo in Florianopolis and made partnership with 2 stores to resell the product.
After moving to London I decided to continue making Bears, sourcing fabric in second hand and vinage shops. To demonstrate new stage of my work, I’ve redesigned the logo and improved bear making process.