Main Products: Seven fold neckties, bow ties, pocket squares and scarves.
Project goal: Create remarkable ties for remarkable people.
Marketplace: Design and craft fairs in Santa Catarina and Parana states + online shop
My work has included: Product Design + Selection and Purchase of Materials + Pattern Making + Sewing.
Being passionate about both history and fashion, I have always wanted to design a product that can transmit fashion heritage and also be attractive to modern consumers. After a long research about luxury accessories, that had left a mark in fashion, I discovered an art of making a seven-fold tie. Analyzing consumer behavior in Brazil, I realized that there is a niche market of people who like to dress well and know the importance of making a good impression, but who are also tiered of classic fabrics and colors. This consumers are looking for products that will help them to stand out. A well chosen necktie is the easiest way to transform the outfit from basic to unique and remarkable, making its owner the center of attention.
After creating my own pattern, I decided to go beyond traditional tailoring, revealing through unique design, a colorful personality of each client.
In order to create a unique and trendy accessory, was selected 100% woven cotton made in Brazil, that offers a wide variety of colors, turning a necktie into a statement.
In addition to singular color combination, this cotton is easy to store and use. It doesn’t wrinkle as much, and it is suitable for winter and summer. Each necktie is hand made according to rules of traditional tailoring.
During the first year of the brand I have participated in more then 7 design fairs and gave more then 15 of interviews for Brazilian blogs, magazines and newspapers.