Hello and welcome to my website!
My name is Svetlana Morbini, and I’m a London based designer with 5 years of international experience in fashion and textiles, known for my eclectic style and unique sources of inspiration.
I was born in Novosibirsk, Russia and fell in love with fashion world, since I was a child.
In 1998 I started to attend teen fashion school and became involved in all sorts of stage performances, like dancing, singing and teen fashion shows, not only as a performer, but also assisting my colleagues backstage, helping with costumes and make up.
In 2007, when the time came to choose a university, I didn’t find any BA courses related to costumes or fashion. The most creative profession I could follow in industrial Siberian city was being an architect. Calculations and black and white technical drawings didn’t impress me much, so I decided to follow my other passion – history and foreign cultures, entering International Relations course in NSUEM, transferring 4 years later to Social Service course.
Although I had started to pursue studies, distant from creative field, I gained valuable knowledge about International History, Cultorology and Global Forecasting. Writing articles and participating at international conferences, I learnt how to conduct a research, using knowledge of foreign languages in my favor, and defend my ideas. I couldn’t imagine at first how useful this experience will be pursuing career in Fashion. It taught me to look at Fashion as a part of Global system with its connections to Economy, Policy and Sociology, as well as gave me access to unique sources of inspiration. Besides that I used my summer vacations during graduation to work as a wardrobe assistant and dresser in a small theater located in educational summer camp Birioska. This experience gave me first notions of costume department, showing me the importance of time management, teamwork and how to work with fabrics.
In 2010 I met my future Italian – Brazilian husband and moved to Brazil, where, after becoming proficient in Portuguese language, I finally started graduation in Fashion Design. It helped me to discover how versatile and fascinating this field is. Since the beginning, I had devoted my time during interdisciplinary projects to become proficient in varies areas, designing not only outfit, but also textiles as well as conducting trend research for every collection.
Desiring to demonstrate how Fashion field is connected to Global system, I dedicated my final project paper about evolution of costume design within the historical context on example of James Bond movie franchise. I managed to demonstrated the complexity of the field, showing the connection between Political and Economical processes, Fashion trends and Film Wardrobe Styling. The result of this work gave me not only highest score in my Diploma, but also invitations to participate in talks and interviews, such as “Homem Brasileiro” (eng. “Brazilian Man”) and Design Business Fair.
As a part of graduation program in 2015, I applied for a prestigious program called Santa Catarina Moda e Cultura (SCMC), which brings together design students and representatives of fashion industry. After a challenging six stage selection process, I was selected to participate in Design Camp, where divided in groups of 10, we we asked to solve 28 challenges from Santa Catarina fashion companies in only 5 days. Receiving a Group Leader award, made me more confident and proficient in communication and teamwork skills.
While studying, my illustration skills allowed me to start working as a textile designer, creating prints for uniforms, commercial projects and collections.
After graduation in Fashion Design, I attended two more short courses in one of the most prestigious Brazilian Universities UDESC about Costume Design and Personal Styling, which allowed me to meet incredible people from the industry and learn more about costume making and research.
During last two years, before moving to London, I was self employed designer in Brazil, creating bespoke neckwear for wedding outfits, Brazilian TV presenters and magazine photo shootings. One of the most remarkable moments was me being asked to create a necktie for a famous Brazilian presenter Arlindo Grunge to complete his look for What not to Wear TV Show.
Years of dealing with Brazilian, Russian and European clients have broaden my horizons and taught me to think outside the box. As well as knowledge of 5 languages gave me a privileged access to study and research materials, which help not only to keep me up-to-date, but also find unusual sources of inspiration for my projects. Being self employed and taking care of design, manufacturing and participation in national fairs and expos, have taught me not only how to be an excellent time manager, but also the importance of balance between creativity and consumers’ needs.